Where to Buy Purple Rice: Your Ultimate Guide



Are you looking for a way to purchase purple rice? It's no secret that this unique variety of rice has become increasingly popular in recent years. Despite its stunning color, many people are still unaware of where they can buy it.

Purple rice is not commonly found on the shelves of your local supermarket. However, there are several options available for those interested in purchasing it. From online retailers to specialty health stores, there are plenty of places where you can buy purple rice.

But before we dive into where to find this nutritious grain, let's first explore what makes purple rice so special and why more people have been incorporating it into their diets. Read on to discover the benefits and learn about all things related to this fascinating ingredient!

Where Can I Buy Purple Rice: A Comprehensive Guide

Are you looking for a healthy alternative to white rice? Do you want to try something new and exciting in your culinary adventures? If so, then purple rice might be just what you need. In this article, we will answer the question "where can I buy purple rice?" and provide useful information about this vibrant grain.

What is Purple Rice?

Purple rice is a type of whole-grain rice that has a deep purple color. It gets its hue from the same pigments that give other fruits and vegetables their rich colors – anthocyanins. This nutrient-dense compound acts as an antioxidant in the body, protecting it against cellular damage caused by free radicals.

Besides being colorful, purple rice also boasts several health benefits over regular white or brown varieties. For example:

  • It's high in fiber which helps regulate digestion and keeps us feeling fuller for longer.
  • It contains more protein than other types of grains making it ideal for vegetarians or those who are trying to increase their protein intake.
  • It's low glycemic index means that it won't cause spikes in blood sugar levels like some other carbs can.

Given these advantages, it’s no surprise why many people are interested in trying out this unique ingredient.

Types of Purple Rice

Before answering where one can buy purple rice online or offline, let’s explore different kinds available first:

Black Japonica Rice

Black Japonica is one type of grain with dark grains on top while bottom layers remain entirely black when cooked; they have slightly nutty flavor profiles compared with white variations such as jasmine or basmati variants but with smoother textures thanks mainly due fibers present inside each kernel making them perfect choice traditional pilafs alongside roasted vegetables dishes like sweet potatoes salad recipes desserts too!

Forbidden Black Rice

Forbidden black (or "forbidden" because only nobility had access) has been grown in Asia for centuries. It has a nuttiness and chewiness that make it perfect for salads or as a side dish accompanying any meal.

Thai Purple Sticky Rice

Thai purple sticky rice is renowned because of its natural sweetness, appealing aroma, and stickiness properties making them the perfect choice to accompany other dishes like stir-fry vegetables with chicken. They have shorter grains than Japonica but are more glutinous (sticky), which gives them their characteristic texture.

Where Can I Buy Purple Rice?

Now let’s get back to our primary question- where can you buy purple rice? Here are some options:

Online Stores

There are several online stores where you can purchase different varieties of purple rice. Some of these include:

  • Amazon: This online retail giant offers various types like black japonica, forbidden black, or Thai sticky.
  • Thrive Market: This retailer specializes in natural, organic products and has several delicious options available.
  • Walmart: The world's largest retailer stocks multiple brands on both their website/app along with physical stores across the US as well.

Most online merchants offer door-to-door shipping services with an estimated delivery time between 2 -7 business days depending on your location plus costs may vary according to the merchant policies & local taxes applicable at checkout stage too!

Local Markets

If you prefer buying from traditional markets instead of shopping virtually then head over to your nearest Asian grocery store or specialty food market. These places often stock many types such as Chinese Black Rice that would be challenging if not impossible otherwise found elsewhere easily without compromising quality standards too much while preserving original flavors authenticity intact thanks mainly due ancestral recipes passed down generations within families making each bag unique!

Tips When Buying Purple Rice

Here are some tips when looking for places where one can buy purple rice:

  • Always read labels carefully before purchasing anything – this will ensure that what you're getting is indeed whole-grain varieties and not artificially colored impostors.
  • Look for organic options whenever possible – this will reduce your exposure to harmful chemicals and pesticides that could be present in non-organic crops.
  • Experiment with different types – each variety has its unique flavor profile, texture, and cooking times so don't be afraid to try new things out!


To conclude, purple rice is a delicious and healthy alternative to other types of grains. It's high in fiber, protein, antioxidants & vitamins that the body needs all while adding some color to your meal! Now you know where you can buy purple rice online or offline along with tips when looking for it. Go ahead; give it a try!


What is purple rice and where can I buy it?

Purple rice, also known as black rice or forbidden rice, is a type of whole grain that has a deep purple color. It contains high levels of antioxidants and fiber compared to other types of grains. Purple rice gets its rich hue from the same flavonoid pigments found in blueberries and grapes.
If you are looking to buy purple rice, there are several options available for you. You can check your local grocery stores or health food stores in the grains section for black/purple/brown varieties of whole-grain rices.
Additionally, online retailers such as Amazon sell various brands like Lotus Foods Organic Forbidden Rice which is widely popular among consumers.

Does my regular supermarket carry purple/black/brown rice?

Yes! Many supermarkets carry black/purple/brown varieties of whole-grain rices nowadays due to their increasing popularity over white processed grain alternatives. Check out your local store's grain section; if they don't have it on their shelves try asking one of the representatives at your nearby store who might be able to help guide you through whether or not they supply this product.

Can I find organic options when looking for Purple/Brown/Black Rice?

Yes! More often than not many brands offer organic versions within this category if that's what suits your needs best.

Is Purple/Brown/Black Rice more expensive than White Rice?

Generally speaking yes – these types tend to be more expensive than refined white-rice because they take longer periods (and care) to harvest process and package so that all parts remain intact without damage from handling which affects its nutritive value negatively over time
That being said – with increased demand comes increased production efficiency lowering costs somewhat although typically still higher priced overall when comparing with cheaper highly-subsidized commoditized counterparts found on conventional grocers' shelves

Are there any benefits associated with consuming Purple/Brown/Black Rice as opposed to White Rice?

Yes, there are many benefits associated with consuming whole-grain rice like the purple/brown/black varieties compared to refined white-rice. Black/purple/brown rices have a significantly higher antioxidant content which positively contributes to overall health and reduces inflammation compared to processed grain alternatives. Since they are minimally processed whole grains, they retain their bran and germ components containing essential micronutrients such as vitamins B and E, minerals like iron and magnesium in addition to fiber which goes a long way towards promoting gut health.

In summary, Purple/Brown/Black rice is an excellent alternative for anyone looking for a healthier option that packs more nutrients than white-processed grains. These options might be slightly more expensive but the added benefits outweigh any additional costs involved; check your local grocery stores or health food outlets in your area or consider checking online retailers such as Amazon who carry various brands of organic forbidden rice among others.

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